Did you know what’s the best game changer for small businesses and medium businesses? Running Ads that too google ads. But, the hard part is there are so many strategies available. It makes choosing the correct strategy that delivers results tough. It may be manual, automatic and smart bidding. Choosing the correct approach is very important to boost your campaign performance and get more ROI. Here is detailed info about bidding strategies and how to choose one.
How Google Ads Bidding Works
When you search on google you will find some ads beside the info or on your page. Advertisers compete with their competitors to display their ads there. For this google uses a bidding system where you bid for your ad to be displayed. If you bid higher the ad quality or score of your ad will be higher. There are some factors that play a key role in it. Such as ad relevance, landing page quality etc.
Even though it’s an automated process, you have control over your bids. You can increase your bidding for the keywords which are important and reduce bidding value for less or non competitive keywords.
Manual vs. Automated Bidding
Manual Bidding: One approach to control the highest maximum amount you are interested to pay is manual bidding. Regarding the money you intend to spend on every term, you will be totally in charge. This approach is best only if you have experience with PPC kind of advertisements.
Automated Bidding: As the name suggests this is an automated process. Bid is adjusted according to your campaign goals. This is best if you want to save time and let google handle everything you need.
Smart Bidding: Also a type of automated bidding which focuses on conversions or conversion values.
Popular Bidding Strategies
- Manual CPC Bidding: You control your bids for each and every keyword. Best if you want to take full control and monitor your budget and adjust accordingly.
- Target ROAS: Google adjusts your bids according to your needs and reaches target ROAS. Best for businesses who track their sales and conversions very closely.
- Maximize Clicks: It’s an automated strategy which works to get as many clicks as possible within your budget. Best if you want to increase your traffic.
- Maximize Conversions: If you are trying to get as many conversions as possible then this strategy is for you.
- Enhanced Cost Per Click: It’s a semi automated strategy in which your manual bids are adjusted slightly to optimize your conversions.
- Targeted Impression Share: It’s very useful if you need a specific place on google page to place your ads. Helps to boost your brand visibility.
Choosing the Right Strategy
Choosing a right bidding strategy depends on the goals you have. If your goal is to create brand awareness and boost your brand visibility then targeted bidding strategy is for you. If you want to increase your website traffic then maximum clicks bidding strategy is for you.
If you have a small business and have a limited time then automated is for you. Even though manual bidding has great control over the budget it’s recommended only if you are experienced with Pay Per Click Ads.
Final Thoughts
Choosing the appropriate bidding technique might make or break your ad campaign. You can choose manual or automated bidding. Consider your budget, time, goals and experience level first. Keep learning and try new techniques and do not hesitate to use google machine learning to get better results. Follow all the latest updates and news to know more and gain knowledge.
